Top 10 Qualities of a Successful Real Estate Leader
With a huge number of property transactions taking place every day, real estate is one of the fastest-growing sectors in India. Being a real estate leader means meeting people from diverse backgrounds on a daily basis. Successful real estate leaders aren’t just those who close deals; it’s their vision, resilience, and influence that make real estate firms successful. Delivering different housing types in India and satisfying house buyers requires you to be charismatic.
So, if you’re a real estate leader, an agent, leading a team or aspire to be one, here are the top 10 qualities you must have.
Master These 10 Qualities to Become a True Real Estate Leader
1. Empathy and self-awareness
The first and most desirable quality in a leader in any industry, including the real estate business, is to be empathetic. The true leader should understand what a team member has in mind and the emotions behind their thoughts.
Such a leader has self-awareness and social awareness. That means the leader has not only control over the members and their feelings while working on a project.
Do not forget that real estate is a sector in which a leader has to manage people from different backgrounds. So, considering their emotional state is key. A good leader has to manage it all.
2. Ability to predict
A leader can see what will happen next due to the current actions. So, a leader is necessarily a visionary of the field of work. New developments regarding governmental policies and the economy happen constantly in the real estate industry.
For instance, the leader should be able to see the future in the light of the RERA Act and make decisions accordingly to project the future interests of the stakeholders.
As a real estate leader, you do not have to foresee a long future of 10 years. Instead, consider how things will turn in the next six months to one year. Then, ensure that you are ahead of your competitors in that duration.
3. Should be a charismatic leader
A charismatic personality significantly helps motivate team members while working on a real estate project. This is a key factor in inspiring team members, and an inspired and highly motivated member works harder to meet the project goals.
So, tweak your behaviour and personality to become amicable and acceptable to your followers. They should be able to connect with your vision. Show by your small actions that you care about what you are saying. Try to show that you are just one of them. That is how to engage your people emotionally with your project and its goals.
4. Motivate agents
One of the qualities a real estate leader should possess is to motivate agents. That is crucial since the agents will help achieve sales targets — whether it’s 3 BHK flats in Lucknow or other properties elsewhere.
To motivate your team of agents, set higher goals. The goals should be beyond their expectations and capability, challenging them. Also, ask them to exceed their previous goals.
5. Support your team
A good leader is the one who is always supportive of the team members. That means the leader should forgive if a member has committed a mistake. If a member is struggling with a personal or professional issue, the leader should extend a helping hand.
Help them with the resources they need to work professionally. That is the support they mostly look for. Sometimes, a member may not be emotionally sound due to personal reasons. A leader should identify that and chat with them.
Such emotional support fills a team with confidence, and the members will surely do their best to meet the set goals. However, you should avoid micromanaging the issues.
6. Be respectful
Your real estate agents are hard-working people who conduct themselves professionally. Therefore, you must respectfully listen to their issues or discuss problems as a team leader.
Give them your time whenever they need to resolve an issue urgently. Involve yourself in those real estate-related problems. That is the way to show that you care and respect them.
Do not always behave like a boss or CEO. Instead, behave like you are a business owner who is a leader and wants to take your team along while working on a project.
7. Have communication skills
As a leader of your real estate agents team, your communication skills must be of a high level. Tell the agents about your target and how they will achieve it. There might be other real estate issues that you need to discuss with your team. You must speak to them in clear language, avoiding ambiguous words. That is especially true when you aim to attract NRI investment in India. Your excellent communication skills will help you win the confidence of clients from overseas.
Being their leader, it is your job to convince them that everything is perfect and they are moving in the right direction. Summarize what your agents told you during a meeting. That helps convince them that you pay attention to their suggestions.
8. Be always available to your team
It is crucial that, as a leader, you are available to your team members when they need you. Make yourself available through phone, text, or video call. That means the agents can still bring their issues to you if a face-to-face meeting is impossible.
It would be good if you, as a real estate leader, go to your office regularly. That is how to fill your team with confidence that you are available to them and agents can reach you. If there are issues regarding documents required to buy property in India, be available to sort it out. As a leader, you should actively help an agent get a deal done despite document-related problems.
9. Become a role model
If you are an ideal leader, your team members will have trust and confidence in what you ask them to do. However, to be a role model, you must show it through actions and not just mere statements. You should be active in the field and lead by example.
Follow the rules yourself to inspire your team to do the same. Also, treat your people just as you want them and others to treat you.
10. Be competent
Ensure that your team sees you as a competent person. Your team must compete hard since real estate is a highly competitive industry with hundreds of active agents working rigorously. As a leader, show that you know what is happening in the industry. You should be aware of the real estate trends and the new opportunities.
When agents face some issues, your experience, skills, and competence should come in handy to them in resolving the problem. As a competitive leader, you should firmly control the situation. For instance, sales representatives at Jashn Elevate Club Towers, an ultra-luxurious housing project in Lucknow, were facing challenges in selling its 3 BHK large and 3 BHK flats in Lucknow. However, the leader stepped in with effective solutions, and as a result, just a few units are left now.
Wrapping Up
A true real estate leader should be the one who can listen to the team members and resolve their issues. Such a leader should have qualities like empathy, compassion, and respect. Supporting the members and communicating meaningfully are the desirable
